Module 1
Key Learning Outcomes:
- Appreciating the influence of mass media, Why Use Mass Media?
- Understand what is Media Convergence
- What is the importance of Mass Media in communicating with the public?
- What are the Mass Media available for dissemination of health information?
- Disadvantage of Mass Media
- Media as an educator, supporter, program promoter and supplement
- What is Health Education?
- Role of Media in Health Education.
- Common Media Outlets and Broadcast Formats
- Approaches of mass media to promote health
- When to Use Mass Media
- Abrief introduction to Developing Mass Media Programs – Planning, Monitoring, Implementation and Evaluation
Module 2
Key Learning Outcomes:
- ABC’s of Campaigning
- Planning: Setting Goals
- Identifying Target Audience
- Building Evidence Base
- Content Development
- Communication Channels: Mass and Digital
- Media Consumption Patterns
- Implementing: Creativity & Tactics
- Working on Press Release
- Monitoring and Evaluation
- Case vignettes based learning of design and execution of mass media campaigns.
Module 3
Key Learning Outcomes:
- Social Media Platforms for Dissemination of Health Education
- Social Media and Health Campaigns
- Facebook and Health Education
- Case Vignette: Social Media for Health Campaigning
- Guidelines for Use of Social Media by Government
- Use of visual media and hashtags in engaging people online
- Hashtag Campaigns
- Boosting your posts using hashtags
- Why hashtag activism isn’t enough to change the world?
- What is Slacktivism or Clicktivism?
- Evaluation of Online Campaigns